Andrews Air Duct Cleaning was looking for a complete graphic design makeover to target potential customers in a wide region of Northeast Pennsylvania.
The first step was to create a logo for the company, featuring the name set in an industrial-looking, contemporary font. The name is accented by two wavy lines, representing hot and cold air flowing freely through a building - what the company's air duct cleaning service does.
The campaign "The real monsters aren't under the bed, they're in the air" was developed. Using photographs of the owner's daughter taken specifically for this use, this theme was used for all elements of the company's promotional pieces.
After this, a double-sided, full-color flier was designed for point-of-contact distribution and insertion into newspapers. Next, unique folded business cards were created, allowing the client to showcase its services and benefits in a small space.
Finally, Andrews received a Web site and trade show booth, also centering around the monsters theme.
The Inn at Lackawaxen needed an entirely new identity. The process started with a new logo and Web site and then expanded to include business cards and a brochure.
All work for The Inn at Lackawaxen includes plenty of photographs accenting the inn's facilities and special event offerings.
The natural browns chosen as the inn's main color scheme reflect the natural beauty that surrounds the inn and its riverfront location.
Sparked by local real estate trends showing Central Columbia was the preferred school district in the Bloomsburg area, the district decided to produce a viewbook.
After gathering and developing text and photographs for the book the book was designed with an elegant yet modern look.
The viewbook was printed with full color front and back covers and black and white interior pages and combined photographs reflecting a variety of aspects of school life.
In addition, an extensive Web site was also developed jammed with information for students, parents and staff. Graphical and navigational enhancements were added a few years after the original design.
This Web site has won multiple awards and has been hailed as one of the best school Web sites on the Internet and in the top two percent of all sites online. One judge commented: "If only all school pages were laid out as well as this."
Glamour Day Spa needed to combine two existing brochures into one and give their materials a fresh new look.
The challenge was to develop a look that would appeal to both men and woman while still maintaining a classy, glamorous look.
The solution was a look that utilized a close-ups of flowers combined with a golden hue.
The merger of two Bloomsburg, Pa., firms, Hill & Hill LLP and Elwood R. Harding & Associations, resulted in the new law firm of Harding & Hill LLP. With its new name, the company also needed a new identity.
Both firms had inconsistent design on stationery, signage and other materials, giving designers very little to work with. The strategy was to reinvent the company's image along with its name.
Clearhill developed a striking logotype that uses the typeface Trajan, which draws its roots from the text carved into Roman temples — a perfect but subtle tribute to the society that developed much of the legal profession's principles. This font was combined with a contemporary and sleek typeface that provides a dramatic contrast.
Once the logo was approved, a complete stationery system was developed that included letterhead, business cards for each of the firm's four partners, envelopes, labels, receipt forms and a brochure.
One challenge faced by designers was the fact that the firm continued to operate the two separate locations from before the merger.
Because of this, some of pieces need to be printed separately. However, to save costs, Clearhill designed the letterhead and receipt forms with both addresses.
The firm's Web site and yellow page advertising were also redesigned using the new look.
Central Columbia High School's Future Business Leaders of America needed a new look for a new site to enter into the organization's annual competition - and the group was determined to blow away the competition.
The site was branded as "Go FBLA," a name which captured the team spirit and fun FBLA offers. Once a name was decided, it was time to begin the design process.
FBLA's official colors are blue and gold, but most of the organization's communications, including the logo, use blue and red. It was decided to combine all three colors to create a casual but professional look. The color tones were carefully selected to look too much like the traditional primary colors.
A bold logo proclaiming the "Go FBLA" theme was developed as well as a double hierarchy navigation scheme.
The site was enhanced with plenty of photographs, a handy drop-down menu offering quick access to popular links and an regularly updated calendar.
The site faired extremely well in the competition. The site took first place, the third time the site had placed at the state level - it had also won first place the year before and fourth the year before that.
The Go FBLA site advanced to nationals that year, held at Walt Disney World in Florida.
FX Group, a leading scenic design firm needed a new Web site to match its new logo and identity.
Michael delivered a Web site that integrates the company's unique color palette and while integrating extensive dynamic and interactive features, including photo galleries that utilize an eye-catching photo zoom interface, embedded video clips and panoramic views of the company's work.
The site is also optimized for search engines, including a special emphasis on keyword richness and pages with relevant, helpful information.
In addition, Michael provided extensive ongoing maintenance services to FX and constantly monitors the site's statistics and effectiveness, making adjustments where needed.
Pike Physical Therapy & Fitness Center, a unique facility that offers both out-patient physical therapy services and a fitness center, had no distinct graphical look.
A modern, clean look was developed for the center using its existing logo - the only element that was consistent among the center's advertising pieces.
From a flier to Web site to newspaper and yellow page advertisements, the center was given a consistent look using common colors, typography and photography.
Prime Time Meats needed a new look to coincide with its new building. After many years operating a successful meat business, Prime Time decided to move to a new location and take on a new look.
The company's new logo comes in a unique diamond shape and is designed to evoke a feeling of quality and tradition. The vivid red is reminiscent of meats, while the tan and brown colors add a subtle warm look to the logo.
Missouri Quizbowl needed a fast and effective way to communicate to its members and other schools participating in the club's events.
Michael designed a clean, modern yet somewhat playful look that conveys a sense of fun. The site features clear-cut navigation and a back-end system allows the club president and tournament director to log in and edit the content themselves.
As Web coordinator for the University of Missouri System, Michael lead an initiative to redesign the system's Web site, its first overhaul since the early 2000s.
The new look combines elegant colors with sleek, modern flairs to create a look worthy of one of the nation's most prestigous public college systems. During the redesign, Michael worked closely with an in-house programmer to create numerous interactive and dynamic features and also conducted a usability survey prior to launching to learn more about how users responded to the new look and layout.
As part of his work for the Office of Strategic Communications, Michael developed a printed guide to the 2009 Accountability Measurement System, a publication that included a full-color booklet with pockets for stepped inserts containing data sheets. Special attention, including advanced fine-tuning of text, was paid to readability on the data sheets, due to the large amount of information that needed to fit on each one. This project was completed in approximately one week.
